Social Mobilization and Behavior Change Communication

In 2015, i-APS’s team of five technical experts and 20 field researchers conducted an evaluation of Plan International’s response to the Ebola crisis in the Republic of Guinea as it related to social mobilization and behavior change communication. The team conducted a Knowledge, Attitude and Practice (KAP) survey of 360 respondents; an additional survey of 36 key informants; 12 FGDs of 124 participants; 36 KIIs of imams/pastors, teachers, health personnel, elected officials, the media, traditional leaders, and leaders of women’s groups; and an online survey of fifteen international organizations that also responded to the Ebola outbreak, in order to understand their perception of the behavior change communication strategies used and their effectiveness.

In addition to gaining insights on community and organizations’ perceptions of the response to the Ebola crisis, this evaluation provided recommendations for future programming to respond to a disease outbreak as regards effective social mobilization and communication strategies for engaging communities and overcoming stigma and resistance.